i-LIFE Digital Technology is a United Arab Emirates hardware & software services company dedicated to the research, design, marketing, sale and support of innovative products that enhance people’s lives.
Following the launch of a new All-in-One PC, i-LIFE commissioned us to produced a short video highlighting all of the PC's uses.
With the product being targeted at families, we produced a video which would best unify both the product and it's audience by demonstrating how easily it can be interchanged between people in the home.
Upon release of the product to stores in Dubai, the video was launched on i-LIFE's Facebook page first where it accumulated over 55,000 views. The video was then shared on i-LIFE's official YouTube page where it garnered over 75,000 views!
Reception of both the video and product were overwhelming and sales targets were surpassed.