METHOD

i-LIFE Digital Technology is a United Arab Emirates hardware & software services company dedicated to the research, design, marketing, sale and support of innovative products that enhance people’s lives. 

 

Following the success of our first product launch for i-LIFE, we were commissioned to produce another video for a new 2-in-1 laptop being launched in the UAE.

INCEPTION

Shot in a slick studio, we wanted to highlight not only the laptop's functionality but also it's elegance.

Cut to upbeat music and mixed with live on screen effects, this resulted in a 45 second high spec commercial.

TRIGGER

The commercial was launched on i-LIFE's official Facebook page where it attracted 11,000 views in it's first 2 days.

 

This was followed by a YouTube release where the campaign received a further 40,000 views on the platform alone.

 

As the video continued it's success, i-LIFE obtained rights to air the commercial on Arabic television stations.
 

TV Commercial Video Production