TESTIMONIAL VIDEO PRODUCTION COMPANY
Spiro is a Tesimonial Video Production Company, based in London and Bournemouth, with clients across the UK.
Unlike other forms of video marketing, testimonial video present genuinely independent feedback and praise for your company’s products and services, helping you to build real trust and confidence in your brand.
WHY FILM YOUR TESTIMONIAL VIDEO WITH SPIRO?
Spiro's in-house video production services allow us to create content across the board - whether it be corporate video, product video, branded content, and TVC.
Based in London and Bournemouth, Spiro create B2B communications, commercials and corporate videos for a range of global clients as well as charities. We take the time to understand your objectives, so we can and help you tell your story in the most an engaging and compelling way possible, whilst staying true to your core principles and identity. As well as production, we can help you get the most value from your video – by developing a detailed strategy and properly activating the content so it and reaches your target audience in the most impactful way possible.
If you have an initial brief that needs developing, a marketing goal to be fulfilled or an audience that needs reaching, our team are here to help you smash your objectives with what we call the M.I.T. approach:
Used well, video can be a very powerful, versatile and efficient medium for communicating key messages, generating awareness and reinforcing culture.
Video continues to grow in terms of volumes of content and consumption. However, this growth has led to an increased level of “noise” that we must cut through, and also higher expectations of the value our content must provide our audiences.
Spiro is home to an award-winning team of writers, directors and filmmakers who can develop memorable concepts and innovative campaigns that cut through the noise.
We work alongside you to create a strategy which works best for your business or brand and helps to connect with you audience in the most powerful way.
Our editors love to tell stories. Combined with their strong technical wizardry, they weave their flair and creativity through beautiful visuals and into great film.
Whether motion graphics are part of your film or the star of it our in-house team carefully brings your brand to life to engage your audience.
TYPICAL CREATIVE INGREDIENTS IN A TESTIMONIAL VIDEO
1. FINDING AN INTERVIEWEE
Perhaps the most important element to creating a successful testimonial film is picking a convincing interviewee. Depending on the degree of choice you have, it’s always best to work with a client or customer who is confident speaking in front of a camera but still comes across as natural and down to earth. It also goes without saying that they should be happy with the service or product you have provided.
2. CAPTURING GENUINE TESTIMONIAL ON FILM
When planning a testimonial video it’s always best to avoid the temptation to fall back on a script as this will probably come through in the interviewee’s responses, eroding any sense of authenticity you are trying to create. Instead our producers will sit down with you and prepare a series of questions and message prompts that can be shown to the interviewee beforehand as a memory aid. This will also help to avoid undeveloped or disjointed answers.
3. SUPPORTING FOOTAGE IN A TESTIMONIAL VIDEO
It’s important that your testimonial film isn’t just one long interview or series of interviews. Our creative teams in London and Bournemouth will bring their own creative expertise to bear, applying a variety of cutaways and effects to break up the testimonial and keep your audience engaged. The style you opt for will depend upon the nature of your industry, your brand identity and the environment we’re filming in. We can also use graphical effects like kinetic typography and camera effects like downing the lens to create a distinct visual flair to your testimonial video.
4. CREATING A NARRATIVE IN YOUR TESTIMONIAL FILM
At the planning stage it’s important to map out your key objectives. From this we can establish a clear narrative structure. In testimonial films this is broken down into three parts with your interviewee describing their challenges or needs to begin with, before going onto explain how your product or service or product met these challenges, possibly going into some detail on functionality and features. The testimonial film will then end with the interviewee talking about the benefits to their business and how happy they were with your product or service.