METHOD

SWIFT is a global member-owned cooperative and the world’s leading provider of secure financial messaging services.

 

With the launch of gpi, a method which improves transaction times for cross border payments, they commissioned us to create an explainer video demonstrating the benefits of the simple process.

INCEPTION

Our in-house animators designed SWIFT characters while our creative writers worked with the client to draft a script for narration.

Together, we produced a 90 second explainer video which gets straight to the point!

TRIGGER

The explainer video was launched on SWIFT's YouTube channel where it received nearly 3,000 views.

The video was placed alongside other marketing material for gpi and has aided many customers in understanding the process of gpi.