METHOD

SWIFT is a global member-owned cooperative and the world’s leading provider of secure financial messaging services.

 

With the launch of gpi, a method which improves transaction times for cross border payments, they commissioned us to create a live action product video for business users.

INCEPTION

The production was co-produced with China, a key player in the financial market and one of SWIFT's major client base.

 

We wanted to emphasise the distance & time between a payment being and payment being received so London & Hong Kong were used as the backdrops to get the message across.

TRIGGER

The video was circulated in newsletters to SWIFT's clients and also released on its official YouTube channel, where it amassed almost 8,000 views.

Product Launch Video Production