WHY FILM YOUR RECRUITMENT VIDEO WITH SPIRO?
Spiro's in-house video production services allow us to create content across the board - whether it be corporate video, product video, branded content, and TVC.
Based in London and Bournemouth, Spiro create B2B comms and corporate videos for a range of global clients as well as charities. We take the time to understand your objectives, so we can and help you tell your story in the most an engaging and compelling way possible, whilst staying true to your core principles and identity. As well as production, we can help you get the most value from your video – by developing a detailed strategy and properly activating the content so it and reaches your target audience in the most impactful way possible.
If you have an initial brief that needs developing, a marketing goal to be fulfilled or an audience that needs reaching, our team are here to help you smash your objectives with what we call the M.I.T. approach:
Used well, video can be a very powerful, versatile and efficient medium for communicating key messages, generating awareness and reinforcing culture.
Video continues to grow in terms of volumes of content and consumption. However, this growth has led to an increased level of “noise” that we must cut through, and also higher expectations of the value our content must provide our audiences.
Spiro is home to an award-winning team of writers, directors and filmmakers who can develop memorable concepts and innovative campaigns that cut through the noise.
We work alongside you to create a strategy which works best for your business or brand and helps to connect with you audience in the most powerful way.
Our editors love to tell stories. Combined with their strong technical wizardry, they weave their flair and creativity through beautiful visuals and into great film.
Whether motion graphics are part of your film or the star of it our in-house team carefully brings your brand to life to engage your audience.
TYPICAL CREATIVE INGREDIENTS IN A RECRUITMENT VIDEO
1. COMMUNICATING YOUR COMPANY CULTURE
When it comes to producing a recruitment video, it’s important to articulate your company culture and ethos if you are to attract the right candidates. This is why we make sure that our Bristol and London based creative teams sit down with you, at the planning stage before concept development, to get a clear understanding of your company culture, brand identity and ideal candidate.
2. WORKING WITH CURRENT EMPLOYEES
A good recruitment film should give a clear impression of what it’s actually like to work for your company. One of the best ways to do this is to put your current employees in front of the camera. Whether that involves selecting and interviewing a number of staff, or just filming the day-to-day activity that takes place in your offices, there is a good degree of planning that needs to be done before the shoot can take place.
3. SUPPORTING FOOTAGE FOR RECRUITMENT VIDEOS
Mixing things up visually with support footage helps to not only attract but maintain viewer attention. Cutting away from interviewee footage allows us to contextualise what they are saying as they are saying it. This creates more of a narrative feel to your recruitment film and a sense of the atmosphere and culture in the workplace.
4. THE STYLE AND TONE OF YOUR RECRUITMENT FILM
The look and feel of your recruitment video is ultimately a reflection of how you want to portray your company to potential customers as well as potential employees. Our creative teams in Bournemouth and London will work closely with you to strike the right stylistic balance between professionalism and presenting your company as a friendly and exciting place to work.