Case Study Video Production

METHOD

The National Hairdressers' Federation is a non-profit trade industry group which represents hairdressing salon owners in the United Kingdom.

They approached us to create a video which would improve the number of other hairdressing salon owners joining the NHF. We did this by producing a case study video which featured current members providing testimonials.

INCEPTION

The video was produced within different salons owned by NHF members rather than in a studio.

 

This allowed for a more authentic message throughout the video whilst demonstrating the benefits that come with the NHF membership.

TRIGGER

The video was released on The National Hairdressers' Federation website & social media channels and received positive feedback including a 10 fold increase of new hairdressing salon owners showing an interest and a 3 fold increase of new hairdressing salon owners joining. 

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