METHOD

The Lost Paradise is a themed bar at the heart of Bournemouth hosting weekly events catering to all types of people.

With the approach of 'Freshers', one of the most popular nights targeted at students known as Lost Mondays, required a push for awareness amongst new students arriving in bustling Bournemouth.

INCEPTION

We enlisted local creative director duo Freddie & Chase to go undercover and produce a short promotional video highlighting the atmosphere during one 'Lost Monday' at the bar.

This meant minimal amount of camera equipment so we could be as discreet as possible while capturing the best moments featuring local social influencers.

TRIGGER

The video was released on The Lost Paradise's official Facebook page where it's engagement surpassed 12,000 unique local reach and 5,000 unique viewers.

The next event following the release of the video was subsequently sold out and Mondays continues to be one of The Lost Paradise's biggest night of the 4 days they are open. 'Episode 1' became a template for other videos in the series which followed.
 

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