METHOD

Kukri Sports is an international sportswear brand specialising in manufacturing bespoke sportswear for over 100 sports

We were commissioned to create their online brand film to generate awareness amongst 18-24 year olds.

INCEPTION

We took Kukri's top sports divisions and wanted to highlight them in our campaign "iRefuse", not only to show strength but endurance.

We enlisted actor Vin Diesel to provide narration for the video and world class sound designer Samuel T.

TRIGGER

The video was launched as part of a wider marketing campaign on all major social media platforms.

The video went viral on Facebook and amassed over 1.5 million views and 68,000 comments. Following it's successful wide release, shorter live action forms of the video were released on Kukri's YouTube page.