METHOD

Last year in England, more than a quarter of a million workplaces took on an apprentice. A huge range of free support and resources are available to help support students decide if an apprenticeship is right for them.

HM Government approached us to produce a video about their Get In Go Far apprenticeship programme.

INCEPTION

We produced a 3 minute Documentary-style case study following the story of one Apprentice through his home life, social life and progress on the apprenticeship over a period of 2 days.

TRIGGER

The video was released through the official Get In Go Far YouTube channel and promoted through it's social outlets.

 

To date, the case study has amassed nearly 9,000 views and has raised the profile of apprenticeships being an important alternative route to employment for young people.