Health & Fitness Video Production

METHOD

GoNutrition is the UK's fastest growing sports nutrition brand, founded by MyProtein founder Oliver Cookson.

We were approached to create online introduction videos for their brand of multivitamin known as Ultiman & their whey protein.

INCEPTION

We enlisted the help of 2 GoNutrition personal trainers to participate in introducing the product to GoNutrition's online audience.

The video involved direct-to-camera pieces intercut with the personal trainers exercising.

TRIGGER

The video was launched through GoNutrition's YouTube channel alongside a series of other introduction videos. 

The personal trainers featured in the video ultimately became ambassadors for the GoNutrition brand.