Animated Explainer Video Services

METHOD

Fish4jobs is the official job site of Trinity Mirror’s network of regional and national news brands including the Daily Mirror, Manchester Evening News, Liverpool Echo, Birmingham Mail and many more.

They required a video as part of their unsung heroes 'Indispensables' campaign aiming to reach out to recruiters who are looking for talented staff that aren't actively looking for jobs and marry the two together.

INCEPTION

We suggested a 90 second Animated Explainer video along with a powerful scripted narration which would hit home and get the message across as clearly & efficiently as possible.

Our in-house animation team created character styles from scratch and together devised sequences that highlighted different sectors in which the indispensables work.

TRIGGER

The video was launched throughout Fish4Jobs social channels, mainly YouTube, where it garnered almost 20,000 video views.

This resulted in a 5 fold increase in recruiters from regions such as Manchester, Liverpool & Birmingham all using Fish4Jobs as their recruiter of choice.