METHOD

Ernst & Young is a multinational professional services firm, one of the largest in the world and part of the "Big Four" accounting firms, headquartered in London, England. 

With the growing demand for services professionals in bigger cities outside of London, EY commissioned a recruitment video to entice prospective employees to make the move and work in cities outside of London, such as Manchester & Birmingham.

INCEPTION

We produced 2 recruitment videos in both Birmingham and Leeds with the aim to capture the spirit of each individual city.

 

The video features testimonials and stories from EY employees who currently live and work in those areas.
 

TRIGGER

The videos were launched on EY's Global social media channels including Instagram, where it was viewed by a collective amount of nearly 12,000 people.

 

This lead to a growth in applications for job transfers by staff who were opting to move out of the big city.

 

Recruitment Video Production