CORPORATE VIDEO SERVICES
CORPORATE VIDEO PRODUCTION - THINGS TO CONSIDER
1. YOUR BIG CORPORATE MARKETING STRATEGY
Understanding how exactly you want your corporate video to sit in the bigger marketing picture is an important part of the planning stage. This means thinking from a marketing perspective and laying out your key business objectives. Why are you making the video to begin with? Do you need to create a corporate promotional video to introduce the whole world to your business, or are you targeting businesses or individuals already working in your industry sector? Once we’ve established your objectives we need to establish how to measure your success in achieving them
2. COOL VIDEO TECHNIQUES IN CORPORATE FILM/VIDEO
The creative approach we take in telling your business story depends on your brand values and identity. From documentary style narratives or presenter led promotional films to corporate animation, we find the right production approach for you. Corporate Video doesn’t have to be dry or traditional but it must creatively reflect the qualities of your products and services.
3. PRODUCING BUSINESS VIDEOS FOR INTERNATIONAL AUDIENCES
Our London & Bournemouth based teams have worked with well-known international brands like Lloyds Bank, Siemens and Asda so we understand how to create corporate video for a big global audience. It’s important for us to understand how geographically and culturally diverse your intended audience will be, so we can take an approach that will have the desired effect, whoever’s watching.
4. CHOOSING THE RIGHT FILM PRODUCTION COMPANY/AGENCY
Creating a successful corporate film means developing a successful and productive working relationship with your video production and marketing agency. At Spiro, we have a wealth of experience in both the marketing and the creative sides of corporate communication video and will offer our advice and guidance, from concept through to production and market activation.