Product Video Production

METHOD

Cormar Carpets is a British manufacturer of tufted carpets based in Greater Manchester. 

With the launch an update of their customer trade app, Cormar required a detailed but efficient video which demonstrated how to use the app on different platforms.

INCEPTION

We visited one of Cormar Carpet's major warehouses and immediately knew it would make the perfect setting for the video demonstration.

With a mixture of devices from mobiles, desktops and tablets - we combined animation and live action with real people interacting with the app and demonstrating its simplicity & ease of use.

TRIGGER

The video was launched on the front page when customers visited the app.

 

This resulted in customers spending longer engagements using the app as they had a clearer understanding of its inner workings and a growth in active users.

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