PRODUCT VIDEO PRODUCTION COMPANY
Spiro is a Product Video Production Company, based in London and Bournemouth, with clients across the UK. Product videos are the perfect means of showcasing your product in action, allowing your target audience to see it in context and get the lowdown on all its cool features, functions and benefits.
WHY FILM YOUR PRODUCT VIDEO WITH SPIRO?
Spiro's in-house video production services allow us to create content across the board - whether it be corporate video, product video, branded content, and TVC.
Based in London and Bournemouth, Spiro create B2B comm, commercials and corporate videos for a range of global clients as well as charities. We take the time to understand your objectives, so we can and help you tell your story in the most an engaging and compelling way possible, whilst staying true to your core principles and identity. As well as production, we can help you get the most value from your video – by developing a detailed strategy and properly activating the content so it and reaches your target audience in the most impactful way possible.
If you have an initial brief that needs developing, a marketing goal to be fulfilled or an audience that needs reaching, our team are here to help you smash your objectives with what we call the M.I.T. approach:
Used well, video can be a very powerful, versatile and efficient medium for communicating key messages, generating awareness and reinforcing culture.
Video continues to grow in terms of volumes of content and consumption. However, this growth has led to an increased level of “noise” that we must cut through, and also higher expectations of the value our content must provide our audiences.
Spiro is home to an award-winning team of writers, directors and filmmakers who can develop memorable concepts and innovative campaigns that cut through the noise.
We work alongside you to create a strategy which works best for your business or brand and helps to connect with you audience in the most powerful way.
Our editors love to tell stories. Combined with their strong technical wizardry, they weave their flair and creativity through beautiful visuals and into great film.
Whether motion graphics are part of your film or the star of it our in-house team carefully brings your brand to life to engage your audience.
TYPICAL CREATIVE INGREDIENTS IN A PRODUCT VIDEO
1. CREATIVE APPROACH TO PRODUCT VIDEO
There are a huge number of creative approaches we can take when it comes to a product video production. Our London and Bournemouth creative teams will creatively answer your brief and develop ideas that meet your key marketing and brand objectives.
2. BACKDROP AND SETTING
Setting your product video in ‘real world’ context or a more abstract ‘virtual environment’ will achieve different things. We can shoot on location in a ‘lifestyle’ setting that helps make product benefits tangible. Alternatively you could opt for a green screen or studio shoot, which gives you the flexibility to introduce different backdrops, animation, text and motion graphics.
3. WORKING WITH PRESENTERS WHEN SHOOTING PRODUCT VIDEOS
It’s often important to humanise your product video. This can be achieved by using a presenter or voice-over narrator. Casting is key in getting the right tone for your video and brand. A presenter is an engaging means of guiding the viewer through product features and benefits in a natural and easy to follow way.
4. CONSIDER ANIMATION?
Animation and Explainer Videos has the power to make your product more tangible and bring to life abstract or complex concepts that would otherwise be impossible to convey. This is perfect for non-tangible products like software, cloud based services, or showing internal biological or chemical interactions with pharmaceutical or medical products. Animation can even be used to create cross sections of your product, breaking it into its component parts to show its internal workings.