CHARITY FILM VIDEO PRODUCTION COMPANY
Spiro is a specialist Charity Video Production Company, based in London and Bournemouth, with clients across the UK.
Whether you are trying to raise awareness or raise funds, a charity video has the power to create a strong emotional response in the viewer, whilst presenting them with real and convincing information about your cause.
WHY FILM YOUR CHARITY VIDEO WITH SPIRO?
Spiro's in-house video production services allow us to create content across the board - whether it be corporate video, product video, branded content, and TVC.
Based in London and Bournemouth, Spiro create B2B comms and corporate videos for a range of global clients as well as charities. We take the time to understand your objectives, so we can and help you tell your story in the most an engaging and compelling way possible, whilst staying true to your core principles and identity. As well as production, we can help you get the most value from your video – by developing a detailed strategy and properly activating the content so it and reaches your target audience in the most impactful way possible.
If you have an initial brief that needs developing, a marketing goal to be fulfilled or an audience that needs reaching, our team are here to help you smash your objectives with what we call the M.I.T. approach:
Used well, video can be a very powerful, versatile and efficient medium for communicating key messages, generating awareness and reinforcing culture.
Video continues to grow in terms of volumes of content and consumption. However, this growth has led to an increased level of “noise” that we must cut through, and also higher expectations of the value our content must provide our audiences.
Spiro is home to an award-winning team of writers, directors and filmmakers who can develop memorable concepts and innovative campaigns that cut through the noise.
We work alongside you to create a strategy which works best for your business or brand and helps to connect with you audience in the most powerful way.
Our editors love to tell stories. Combined with their strong technical wizardry, they weave their flair and creativity through beautiful visuals and into great film.
Whether motion graphics are part of your film or the star of it our in-house team carefully brings your brand to life to engage your audience.
SOME KEY CONSIDERATIONS FOR YOUR CHARITY VIDEO
1. A COMPELLING STORY
All good charity videos require a strong narrative structure. A compelling story is the vehicle with which we can create an emotional response in the viewer and generate empathy and understanding. A good story sets up a clear goal or quest, contains obstacles and challenges to overcome and suggests a possible resolution. Even an authentic documentary will benefit from these simple story principles.
2. CREATIVE APPROACH AND STYLE IN CHARITY VIDEO
After establishing what it is you want to say our creative team in London will sit down with you to work out exactly how you want to say it. This means understanding your key objectives and deciding on a creative and stylistic approach. Whether you settle on animation, documentary, drama or any other number of approaches, it’s vital that the tone and feel of the video reflects your values and achieves your goals.
3. INTERVIEWS, CASE STUDIES AND TESTIMONIALS
The most powerful tools when it comes to producing charity videos are real people. Many successful charity films feature interviews, personal accounts or testimonials. Genuine, natural and unscripted, we’re always looking for authentic contributions that help to substantiate and bring to life your messages in a natural and unforced way.
4. USING ANIMATION IN CHARITY VIDEOS
Animation is a useful approach when trying to tackle difficult or often intangible issues that would otherwise be difficult to film. Animation gives you complete control over the tone and feel of your video, conveying emotion, personality, and information through the visuals, sound design and music. Animation is also a great way to create a visually distinctive Charity Video, helping you stand out in your audience’s mind. And, once you have defined this visual style, – it can often be disseminated across other marketing materials and assets as part of a wider campaign.