CHARITY VIDEO SERVICES
SOME KEY CONSIDERATIONS FOR YOUR CHARITY VIDEO
1. A COMPELLING STORY
All good charity videos require a strong narrative structure. A compelling story is the vehicle with which we can create an emotional response in the viewer and generate empathy and understanding. A good story sets up a clear goal or quest, contains obstacles and challenges to overcome and suggests a possible resolution. Even an authentic documentary will benefit from these simple story principles.
2. CREATIVE APPROACH AND STYLE IN CHARITY VIDEO
After establishing what it is you want to say our creative team in London will sit down with you to work out exactly how you want to say it. This means understanding your key objectives and deciding on a creative and stylistic approach. Whether you settle on animation, documentary, drama or any other number of approaches, it’s vital that the tone and feel of the video reflects your values and achieves your goals.
3. INTERVIEWS, CASE STUDIES AND TESTIMONIALS
The most powerful tools when it comes to producing charity videos are real people. Many successful charity films feature interviews, personal accounts or testimonials. Genuine, natural and unscripted, we’re always looking for authentic contributions that help to substantiate and bring to life your messages in a natural and unforced way.
4. USING ANIMATION IN CHARITY VIDEOS
Animation is a useful approach when trying to tackle difficult or often intangible issues that would otherwise be difficult to film. Animation gives you complete control over the tone and feel of your video, conveying emotion, personality, and information through the visuals, sound design and music. Animation is also a great way to create a visually distinctive Charity Video, helping you stand out in your audience’s mind. And, once you have defined this visual style, – it can often be disseminated across other marketing materials and assets as part of a wider campaign.