CASE STUDY video
Spiro is a Case Study Video Production Company, based in London and Bournemouth, with clients across the UK.
Video case studies are an influential tool in your marketing arsenal, allowing you to showcase your company’s successes in a very convincing and credible way.
WHY FILM YOUR CASE STUDY VIDEO WITH SPIRO?
Spiro's in-house video production services allow us to create content across the board - whether it be animated explainers, corporate video, product video, branded content, and TVC.
Based in London and Bournemouth, Spiro create B2B communications, commercials and corporate videos for a range of global clients as well as charities. We take the time to understand your objectives, so we can and help you tell your story in the most an engaging and compelling way possible, whilst staying true to your core principles and identity. As well as production, we can help you get the most value from your video – by developing a detailed strategy and properly activating the content so it and reaches your target audience in the most impactful way possible.
If you have an initial brief that needs developing, a marketing goal to be fulfilled or an audience that needs reaching, our team are here to help you smash your objectives with what we call the M.I.T. approach:
Used well, video can be a very powerful, versatile and efficient medium for communicating key messages, generating awareness and reinforcing culture.
Video continues to grow in terms of volumes of content and consumption. However, this growth has led to an increased level of “noise” that we must cut through, and also higher expectations of the value our content must provide our audiences.
Spiro is home to an award-winning team of writers, directors and filmmakers who can develop memorable concepts and innovative campaigns that cut through the noise.
We work alongside you to create a strategy which works best for your business or brand and helps to connect with you audience in the most powerful way.
Our editors love to tell stories. Combined with their strong technical wizardry, they weave their flair and creativity through beautiful visuals and into great film.
Whether motion graphics are part of your film or the star of it our in-house team carefully brings your brand to life to engage your audience.
TYPICAL CREATIVE INGREDIENTS IN A VIDEO CASE STUDY
Interviews are the backbone of any case study and the final cut will edit this footage in such a way as to form a narrative. Your interviewees are the mark of authenticity that makes case studies stand out from other forms of marketing, helping to substantiate your claims through independent testimonial that comes across as genuine and heartfelt. Whilst you can’t tell interviewees what to say, it’s important they back up your brand strategy and appeal to your audience in some way.
2. SUPPORT FOOTAGE AND CUT AWAYS
Support footage and cut aways add visual variety to your case study and are a very useful way of breaking up the interview. More importantly however, they also help tell the story visually, often demonstrating evidence or examples of what the interviewee is talking about and bringing the story to life.
Case studies have to create a narrative that is both convincing but can also hold the viewer’s attention. Like all storytelling this should be broken down into a beginning, middle and end. More often than not this involves setting out the challenge or problem at hand before going on to address how you dealt with it and what the results were. Case studies are designed to promote your brand but they should also give viewers useful and practical information about your product or service offering.
4. LOCATIONS FOR SHOOTING CASE STUDY VIDEO
The location is a critical design element and will help you set the tone of your case study video. The setting is often related to the nature of the interviewee’s business and what your product or service has helped them with. More than one location can be used, but shooting time is often limited so this needs to be carefully considered.