METHOD

Biotek is a world leader in permanent makeup technology and technique, with a heritage that stretches back 30 years. 

Following the success of it's permanent makeup kit, we were asked to film a short commercial for a new kit approaching released.

INCEPTION

As Biotek's target market were professionals working in the entertainment industry, we opted to shoot the commercial in a Behind-The-Scenes of a film set style.

TRIGGER

The commercial was released at the launch event of Biotek's permanent makeup kit where it received a standing ovation from a host of entertainers.

Pre-orders increased 3 fold in comparison to the previous line of kit upon launch.

Behind The Scenes Video Production