METHOD

In preparation for Valentine's Day, leading supermarket retailer ASDA commissioned us to create a series of short 15-30 second clips for social media to promote the highly anticipated day and engage its audience to generate spending for the occasion.

INCEPTION

We created the "Share More Love" campaign which encouraged ASDA's customers to purchase and share products on a day designed for such.

Each video featured a traditional romantic pairing, such as strawberries & champagne, ice cream, flowers and a three course meal.

TRIGGER

Each video was released on a daily basis leading up to Valentine's Day. 

The overall campaign generated a combined 96,000 views on Facebook & increased sales of ASDA brand champagne, flowers & strawberries doubling sales from the previous year.

Branded Content Video Production