ANIMATED VIDEO SERVICES
ANIMATED MARKETING VIDEOS - KEY CONSIDERATIONS
1. WHERE DOES THE VIDEO SIT?
We create content that sits across Google’s Help, Hub, Hero content model. From helpful animated explainer videos, to engaging infographic animations, all the way to stand-out Hero campaign videos. Understanding the type of video you need, where it will sit amongst your broader marketing activities will help us integrate and activate the content in the best possible way.
2. NARRATION AND VOICEOVER
Animated marketing videos often benefit from a voice-over to guide the viewer through what they’re seeing. This not only humanises the video, its an opportunity to establish an overall tone and personality, whether that’s informal and conversational, or expert and authoritative. When it comes to scripting your video, we work closely with you to get the messaging just right before agreeing on the exact tone and style of the delivery.
3. LENGTH AND ENGAGEMENT
When creating an animated marketing video, it can be easy to overload the content with messaging and detail. We can help you prioritise your messages and find a pace and length that is going to engage and hold the attention of your target audience. Often we find that segmenting your video into shorter targeted parts can help maintain interest. This modular approach works particularly well when you create a series of short animations, each with a consistent look, feel and brand personality.
4. SOUND DESIGN AND MUSIC
Often overlooked or treated as an afterthought, sound and music can transform an animation from something flat and passive to something that feels alive and vivid. Sound design is the process of layering in audio effects, giving each visual element a sense of movement and impact. Music is also a powerful element of sound design and should be selected carefully, as it not only expresses your brand but has the power to affect pace and energy in the video.