animated & explainer video
Spiro is an Animated Video Production Company, based in London and Bournemouth, with clients across the UK.
An animated marketing video allows you to showcase your company, product or service in a compelling, engaging and totally original way that other forms of filmmaking simply can’t come close to.
WHY CREATE YOUR ANIMATED VIDEO WITH SPIRO?
Spiro's in-house video production services allow us to create content across the board - whether it be animated explainers, corporate video, product video, branded content, and TVC.
Based in London and Bournemouth, Spiro create B2B communications, commercials and corporate videos for a range of global clients as well as charities. We take the time to understand your objectives, so we can and help you tell your story in the most an engaging and compelling way possible, whilst staying true to your core principles and identity. As well as production, we can help you get the most value from your video – by developing a detailed strategy and properly activating the content so it and reaches your target audience in the most impactful way possible.
If you have an initial brief that needs developing, a marketing goal to be fulfilled or an audience that needs reaching, our team are here to help you smash your objectives with what we call the M.I.T. approach:
Used well, video can be a very powerful, versatile and efficient medium for communicating key messages, generating awareness and reinforcing culture.
Video continues to grow in terms of volumes of content and consumption. However, this growth has led to an increased level of “noise” that we must cut through, and also higher expectations of the value our content must provide our audiences.
Spiro is home to an award-winning team of writers, directors and filmmakers who can develop memorable concepts and innovative campaigns that cut through the noise.
We work alongside you to create a strategy which works best for your business or brand and helps to connect with you audience in the most powerful way.
Our editors love to tell stories. Combined with their strong technical wizardry, they weave their flair and creativity through beautiful visuals and into great film.
Whether motion graphics are part of your film or the star of it our in-house team carefully brings your brand to life to engage your audience.
ANIMATED MARKETING VIDEOS - KEY CONSIDERATIONS
1. WHERE DOES THE VIDEO SIT?
We create content that sits across Google’s Help, Hub, Hero content model. From helpful animated explainer videos, to engaging infographic animations, all the way to stand-out Hero campaign videos. Understanding the type of video you need, where it will sit amongst your broader marketing activities will help us integrate and activate the content in the best possible way.
2. NARRATION AND VOICEOVER
Animated marketing videos often benefit from a voice-over to guide the viewer through what they’re seeing. This not only humanises the video, its an opportunity to establish an overall tone and personality, whether that’s informal and conversational, or expert and authoritative. When it comes to scripting your video, we work closely with you to get the messaging just right before agreeing on the exact tone and style of the delivery.
3. LENGTH AND ENGAGEMENT
When creating an animated marketing video, it can be easy to overload the content with messaging and detail. We can help you prioritise your messages and find a pace and length that is going to engage and hold the attention of your target audience. Often we find that segmenting your video into shorter targeted parts can help maintain interest. This modular approach works particularly well when you create a series of short animations, each with a consistent look, feel and brand personality.
4. SOUND DESIGN AND MUSIC
Often overlooked or treated as an afterthought, sound and music can transform an animation from something flat and passive to something that feels alive and vivid. Sound design is the process of layering in audio effects, giving each visual element a sense of movement and impact. Music is also a powerful element of sound design and should be selected carefully, as it not only expresses your brand but has the power to affect pace and energy in the video.